Launching a product within a service-based company? You'll most likely fail.
Unless you undergo a paradigm shift.
I've heard a recurrent theme within service companies: yearning to start a product they call their own while building the dreams of others.
The crux of the issue? Organizations that have built and recruited for years for expertise and execution are now seeking to leverage the same workforce to spark innovation.
This requires an entirely new set of skills and mindsets that haven't been the focus previously. This isn't a universal truth, and exceptions do exist of course; but.
The needed change? Begin to act less as employers and more as investors. Prioritize headhunting and assembling entrepreneurial micro-cosmoses over general recruiting.
If this approach falls short, don't despair. Service companies are the backbone of the industry. Explore alternative ownership models beyond the transactions, it may align more closely with your organization's core.